News

Difficult the war time has affected both the purchasing power of Ukrainians and their behaviour patterns. Due to frequent air raids, people prefer to make large weekly purchases, but they prefer to buy basic products from the economy segment and domestic production. Toilet paper is always among the most necessary purchases. How not to make a mistake in your choice?

Buy nice or buy twice.
Almost every consumer has experienced the disappointment of buying an ordinary toilet paper roll at least once in their lives. A wrapper that does not withstand transportation even in a hand-held shopping bag, a loose paper base, droplets of waste paper because of poor recycling, skin staining from using a coloured product – and this is just a few of the troubles that a buyer can experience when purchasing a cheap product of dubious quality. However, such paper can cause not only negative emotions from a bad purchase, but also serious health problems. Allergies, dermatitis and even infections are the consequences of using low-quality toilet paper that require lengthy and expensive treatment.

There is a reason why Obukhiv 65 is a popular brand, as Kyiv Cardboard and Paper Mill (Kyiv CPM) of the Austrian Pulp Mill Holding, where this toilet paper is manufactured, carefully monitors the safety of the most popular product.

An interesting fact: Currently, Kyiv CPM produces about 1 million rolls of Obukhiv 65 daily.

With its integrated quality management system and annual independent audits, including food safety, so the mill guarantees the safety of all its products. Compliance with European and national requirements is confirmed by the relevant certificates, and the waste paper processed into the base paper, the original product of Kyiv CPM, undergoes 7 stages of purification.

Brand protection is a matter of honour and health

Kyiv CPM spends a lot of efforts and money to protect its product from counterfeiting. It is not only a matter of the company’s reputation, but also the safety of consumers, who have been preferring the trusted brand for decades and trust the manufacturer of TM Obukhiv 65.

An interesting fact: Charitable and public organisations, medical and educational institutions, volunteers and military officers most often ask for Obukhiv 65 toilet paper when requesting aid from Kyiv Cardboard and Paper Mill.

The company is responsible for ensuring that consumers receive a quality product. However, it is the buyer’s responsibility to pay attention to important details that will help to distinguish the real Obukhiv 65 from a counterfeit:

• the wrapper is made of thin label paper with a specific rustle, has a clear print, without smearing of paint;

• the label indicates the manufacturer as PJSC “Kyiv CPM”, depicts a roll with the company`s logo, a barcode and a QR code that are easily scanned;

• the date of production shall be indicated, and it differs from roll to roll by up to a minute. Usually if counterfeiters indicate the date, they use the same time everywhere;

• the winding of the roll shall be sufficiently tight, all rolls shall be of the same shape, height and diameter.

Obvious benefits at a reasonable price
The fact that consumers of sanitary products in the economy segment prefer Obukhiv 65 toilet paper is quite logical, because, in addition to safety and reasonable price, they receive a number of additional benefits:

• “Obukhiv 65” is made of recycled paper, so by constantly buying such rolls, consumers save trees from cutting down, thus directly contributing to the protection of the environment and supporting the philosophy of sustainable consumption;

• by choosing the original “Obukhiv 65”, the buyer takes care of own budget, because this paper is economical and not only because of its price. A roll of “Obukhiv 65” lasts much longer than any other similar product;  

• “Obukhiv 65” is a purely Ukrainian product, so by purchasing it, the consumer supports the domestic producer, thus making a contribution to supporting our country’s economy, which is extremely important during the war.

Therefore, it is hard to disagree that “Obukhiv 65” has long-lasting well-deserved reputation as a “people’s choice brand”, as it meets not only modern requirements for sanitary products, but also the most daring expectations of its consumers, not only in Ukraine but also far beyond its borders.

Based on the material of Interfax-Ukraine news agency

Share: