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According to market research, 33% of customers now make purchases online. This year, compared to 2023, the number of online sales increased by almost 3%, so the development of e-commerce continues to gather pace. Kyiv Cardboard and Paper Mill, owned by Heinz Zinner, has taken a course to meet the demands of the new trend and started manufacturing special boxes for delivering goods to customers.

Demand and supply from KCPM

Numerous factors have contributed to the increasing use of online sales of goods and services:

• security, as there is no need to contact people and unnecessarily move around, which is especially important in wartime;
• convenience, as the buyer chooses the place and time of purchase;
• time saving, as hours of shopping or trips to shopping centers are now reduced;
• digitalization: access to various types of gadgets and the development of modern digital services makes the choice of goods comfortable and their payment easy;
• advanced delivery methods make it possible to speed up the delivery of goods from the store to the customer. However, it is important for both parties that the contents of the parcel remain intact during transportation, and special e-commerce packaging from Kyiv CPM perfectly suits this purpose. Moreover, innovative boxes are capable of performing a number of other modern tasks.

The choice of packaging depends on the volume of the shipment`s contents

It`s worth mentioning that the new e-commerce packaging production lines have only recently been launched and were installed after the start of the full-scale hostile invasion, as the beneficial owner of Kyiv Cardboard and Paper Mill, Heinz Zinner from Austria, does not consider the difficult situation in our country as a reason to weaken Obukhiv mill`s responsibility to the state, community and employees and he is ready to invest in the development of the enterprise.

Search for a niche in the packaging segment by the mill

Kyiv СPM, with the main production facilities located in Obukhiv, adheres to a flexible and customer-oriented policy in its operations, trying to meet the needs of regular and potential customers. One of the first types of products for e-commerce was boxes for transporting elite alcohol, which are already successfully used by domestic alcohol markets.

The Wine box construction is designed for safe transportation of bottles

A list of goods purchased online according to the latest analytical data:

• electronics and household appliances are in the first place;
• cosmetics and perfumes are in the second place;
• clothing and footwear are in the third place.

This is confirmed by the fact that a significant part of orders for e-commerce packaging is received today from marketplaces specializing in beauty products and household chemicals. The variability, convenience, compactness, economy, and environmental friendliness of the boxes have already been appreciated by such well-known online platforms as EVA, Beauty systema, Watsons, and BROCARD. These companies have a hybrid form of trade and an excellent reputation, so the service of ordering goods online should be no worse than that provided in offline stores, which is facilitated by the use of boxes for shipments from Kyiv Cardboard and Paper Mill. In addition, the company guarantees the quality of its products, both paper and cardboard, as it is certified to meet international standards.

BROCARD employees and customers have the opportunity to evaluate the benefits of mailboxes

Thus, the owner of Kyiv Cardboard and Paper Mill, Pulp Mill Holding, with its ultimate beneficiary Heinz Zinner, investing in the modernization of the company`s facilities, contributes to the development of e-commerce in our country, enabling marketplaces and logistics services to provide convenient and excellent delivery services through specialized packaging. Earlier, the Informer wrote about view on responsibility during the war of Heinz Zinner, the owner of Kyiv Cardboard and Paper Mill. He believes that continuous modernization, social responsibility and environmental friendliness allow businesses to remain effective even in the most difficult times in the country.

Based on the material of kiev.informator.ua.

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