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At a time when supermarket shelves are flooded with sanitary products from domestic, Western and Asian brands, consumers face growing challenges in distinguishing high-quality goods from fakes and imitations. Genuine premium paper has significant consumer benefits, but does everything advertised as “three-layer” really contain three separate layers? Let’s find out with the experts from Kyiv CPM.

Driven by a commitment to continuous improvement, PJSC “Kyiv Cardboard and Paper Mill” remains focused on enhancing product quality. In the realities of wartime, when the domestic market needs a stable supply of quality goods of critical demand, the company relies on innovative solutions.

Over the past three years, Austrian shareholder Pulp Mill Holding, headed by Dr. Heinz Zinner, has invested EUR 15 million in modernizing the mill’s technical capabilities, of which about EUR 10 million were allocated for 2024. An ambitious investment program for 2025 has already been approved and is actively underway.

Sanitary segment was upgraded, where Kyiv Cardboard and Paper Mill is a recognised leader and market-maker.

One of the key changes was the introduction of Saver – advanced paper embossing technology developed by the Italian engineering company Engraving Solutions. The innovation was used to improve Dyvo Premio toilet paper brand. This is a premium product line of Kyiv CPM that includes three- and four-layer toilet paper, towels and tissues, all made from 100% virgin pulp.

Modern equipment enables the production of premium-quality products

According to Nataliia Stepaniuk, Director of the Paper and Paper Products Sales Department at Kyiv CPM, the technology that combines two patented methods (Pixel and 4D) has enabled the mill to make premium products even more sophisticated:

• the natural structure of the paper fibre is 100% preserved;
• the texture has become softer and more pleasant to the touch;
• the products are decorated with a unique cotton flower pattern, which gives a velvety and silky feel;
• glue usage is minimised, making the products more environmentally friendly.

Functional advantages of three-layer paper from Kyiv Cardboard and Paper Mill

The premium paper produced by the mill does indeed contains three layers and differs significantly from two-layer paper. These enhanced consumer characteristics significantly improve both the user experience and product efficiency:

• increased thickness provides better absorption properties;
• improved adhesion;
• softer texture for improved comfort;
• cost-efficiency: less paper is needed

Updated design and quality

How to distinguish genuine three-layer paper from fake: life hacks from Kyiv CPM specialists

It is no secret that some competitors create only a marketing imitation of multi-layer. Kyiv Cardboard and Paper Mill urges consumers to stay informed and offers simple, practical methods to distinguish genuine three-layer paper products from fakes:

– Layer separation test: take a sheet of paper and gently separate it into layers. Due to the production method, genuine three-layer paper typically separates into a “2+1” structure — two layers are joined together with glue, while the third is mechanically attached. It is easy to see that 2 layers are different from three layers: one of the layers will be much thinner.

– Embossing check: the paper from Kyiv CPM has a floral pattern made with high precision and aesthetics.

– Packaging and label check: original products have clear labelling with indication of the manufacturer (Kyiv Cardboard and Paper Mill) and technical parameters (number of layers, sheet size, and number of tears).

It`s hard to believe, but this soft sheet consists of 3 layers

Kyiv Cardboard and Paper Mill stands firmly behind its quality, safety, and accessibility of sanitary products

Each product manufactured by Kyiv Cardboard and Paper Mill undergoes strict quality control in the mill’s internal certified laboratory. High production standards are confirmed by hygienic conclusions from the State Consumer Standard of Ukraine, certificates from UkrSEPRO, BfR ISEGA, the results of supervisory audits, etc.

This year, Kyiv Cardboard and Paper Mill joined the National Cashback programme. This initiative allows consumers to return 10% of the cost of purchased products to a special card, making high-end products more affordable for consumers. Thanks to the continuous advancement of technologies, the manufacturer provides the domestic market with truly premium products that meet the highest international standards. By choosing products under Kyiv CPM brand, consumers can be sure of their quality, safety and authenticity.

Based on the material of Gazeta.ua

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